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The New Originals

The New Originals creates performance clothing tailored for creatives who think outside the box. Established in Amsterdam, the brand emphasizes individuality through durable, long-lasting apparel. Their collections feature minimalist designs with unique twists, offering pieces like graphic tees, hoodies, and accessories that cater to those seeking both functionality and artistic expression.

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About the brand: The New Originals

Founded in 2015 by a group of friends in Amsterdam, The New Originals (TNO) began as a blog curating interests in fashion, design, and music. Transitioning into a full-fledged brand, TNO is deeply rooted in Amsterdam's cultural landscape, collaborating with artists and cultural organizations. Their 9-Dots logo symbolizes the concept of "thinking out of the box," reflecting their commitment to fostering creativity across diverse backgrounds.