Founded by Geneau in 2019, Hympala was born to serve the Belgian fashion scene long before the lines between high fashion and streetwear blurred. From its headquarters in Hasselt, far from the typical fashion capitals, Hympala has crafted its own distinctive style, pulling inspiration from the city's art, music, and creative culture to connect with individuals seeking fresh, authentic expressions of style.

Starting with a carefully curated selection in our boutique, Hympala has quickly grown to become a recognized name in Belgian fashion, representing a blend of streetwear and high-fashion pieces that embody urban influences and bold individuality.

Today, we leverage our deep connection with the local culture to promote the style and spirit of modern subcultures. Beyond just a store, Hympala partners with brands to bring unique collections to life, offering everything from creative direction to community engagement, ensuring every piece tells a story of its own.